Google buys Instagram rival Nik Software

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Google buys Instagram rival Nik Software

- Google Inc said it bought Instagram rival Nik Software, which makes award-winning photo editing application Snapseed, for an undisclosed amount.

• Google and Facebook Inc are locked in a battle for social network followers that has increasingly shifted to mobile applications, such as photo editing.
• Nik Software says Snapseed has more than 9 million users while Instagram says it has more than 100 million.
• "We want to help our users create photos they absolutely love, and in our experience Nik does this better than anyone," Vic Gundotra, Google's senior vice president, engineering, said on a Google+ post.
• Snapseed won Apple Inc's "iPad App Of The Year" award in 2011 for its multitouch photo editing interface.
• Google's Gundotra also said that Google+ had hit over 400 million users this week and had just crossed 100 million monthly active users.

- Google Inc said it bought Instagram rival Nik Software, which makes award-winning photo editing application Snapseed, for an undisclosed amount.

• Google and Facebook Inc are locked in a battle for social network followers that has increasingly shifted to mobile applications, such as photo editing.
• Nik Software says Snapseed has more than 9 million users while Instagram says it has more than 100 million.
• "We want to help our users create photos they absolutely love, and in our experience Nik does this better than anyone," Vic Gundotra, Google's senior vice president, engineering, said on a Google+ post.
• Snapseed won Apple Inc's "iPad App Of The Year" award in 2011 for its multitouch photo editing interface.
• Google's Gundotra also said that Google+ had hit over 400 million users this week and had just crossed 100 million monthly active users.